Making some quick changes to your site can get you a surprise search engine result position jump! Ring me and I can do a quick meta tag, keyword density and SEO analysis and share the results with you. Is your SEO tactics enticing enough to get you guests to convert into buyers (Call-to-Action 949.891.7474)?
Off-Page SEO Combines Both Organic Search Engine Optimization and SMO Social Media Optimization your site.
Creating off-page local search engine lead-gen sites where you use your keyword phrases is the quickest way to driving traffic to your main site. The simplest way to do this is to create a local SEO URLs. This URL should focus on the geographic in the domain name (city) that combines it with your keywords in a simple one page like sell sheet.
Your lead-gen sell sheet should speak to one or two benefits only, since less is more for getting the right guests to your site (get link popularity / authority too). A keyword local URL theme, needs to be descriptive and related to your product or service (not your brand name since this domain will work in concert and separate from your site). Keyword URLs should be terms, which people search for when they look for a product or service like yours in the area where they live or work
It is all about creating: sense of urgency, compelling offer and a call-to-action that says buy me NOW.
Hyper Local Keyword Effectiveness Index, REALLY
Is a nice formula “Amount of Searches / amount of results = KEI” and a great place to start thinking about what combination of words to use.
KEI refers to the ratio between the amount of competition for a particular phrase (google
results showing number of sites with those keywords) and the number of searches (google keyword tool) made for that phrase. Usually you want to use phrases where the searches have a higher the KEI value.
SEO PR is the quickest way to flood search engines with your keyword phrases
There are many benefits to a localizing a SEO press releases:
+ Your press release will get picked up by many credible news sites which will increases the visibility of your website.
+ Listed in Google News, Yahoo News and many media outlets for your keywords (100′s of outlets the same day it’s released!!).
+ Visibility in search engines
+ Ranking in Google News and Yahoo News for your keywords
+ Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites
The initial step for getting indexed is to write a release with keywords and having your URL in the headline. You must use a PAID third party distribution since it is the quickest way to get into media outlets in MASS (FREE distribution will “marginalize” your efforts).
How will you Know if Your Marketing Worked (hint circling back with an A/B)?
By closing the loop on your campaign and measuring your website visitors from the time they arrive too the they convert…Needs to be your daily goal. Doing an A/B split test ( ☼Marketing Attribution☼) is the best way to know which one of your call-to-actions, got your prospects’ to become your customer!
Closing the loop in your marketing will be achieved by using A/B analytics . An A/B test can gleam the true “intel” that lets you know when you’ve achieved your website goals. And having a feedback loop built into your analytics is the only way you will know if your “work” worked.
Digital Asset Optimization is so important to do on every piece of media asset you put out on the web since search engines’ now index file types from other sources than their main search indexing ( AKA Youtube, G Plus, PDFs, PowerPoint…).
Get into the habit of what can be searched needs to be optimized and doing so guarantees you drive more traffic from being better search visible.
SEO consultant is more than tweaking: metatags, page names, h1 headings, alt tags and onpage keyword heavy copy.
Serving Irvine, Santa Ana, and Newport Beach.
If Content is King than keywords in CONTEXT is Queen!!